360º VR Ride on the world’s biggest Pump Track.

In March the largest Pump Track in the world, a spectaculair mountainbike track and a smooth new bicycle track were officially opened in Roosendaal, the Netherlands.

Because of the relaxed atmosphere and a impressive line-up filled with clinics and demonstrations by top athletes all sorts of bicycle lovers and skaters enjoyed this easy going afternoon on the renewed Redband sports park to the fullest.

We developed a 360 degrees Virtual Reality Bike Experience so the visitors who had forgotten to bring their bike could participate in the action in a virtual way. Sitting on a stationary BMX, wearing a immersive virtual reality headset, visitors could ride all brand-new tracks like an extreme sports pro, without the risk of crashing. 

In this way everyone could experience the fun and challenge urban sports. Hopefully everyone got warmed up to return and ride the Redband Sportpark in real-life. 


Client The municipality of Roosendaal
Event Official opening WielerExperience Roosendaal
Location RedBand Sportpark, the Netherlands
Project type Virtual Reality Experience
Deliverables Custom VR 360º content and event aftermovie

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Contact us to develop a spatial concept, mixed with digital components, for the next event in which you will participate.

So you will hit bullseye by gaining the most impact out of your brands live momentum.