Let’s make orange BIG in Japan.

In anticipation of the FIVB Volleyball Women’s World Championship later this year in Japan, sports brand Mizuno gave Dutch volleyball fans the opportunity to inform the host country Japan via social media that Team Orange is coming!

During the FIVB Volleyball Nations League at Omnisport Apeldoorn, hundreds of fans made a cheerful GIF image in front of our Animated Photobooth. Waving with a Japanese style fan, ideal for cooling down from the excitement of the matches.

After creating their ‘Let’s make Orange BIG in Japan’ GIFs, the fans shared them on social media instantly in combination with a special hashtag and checking in the image in Japan. So even before the Women’s World Championship started, social media coloured orange in Japan! 


Client Mizuno
Event FIVB Volleyball Nations League
Location Omnisport Apeldoorn, the Netherlands
Project type Live Brand Experience
Deliverables Spatial design (concept and execution) | Animated GIF Photobooth with livestream | Branded Give-away

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